Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10213B
RGB
16, 33, 59
HSL
216, 57%, 15%
HSB
216, 73%, 23%
CMYK
73, 44, 0, 77
LAB
12, 1, -19
LCH
12, 19, 272
OKLCH
0.25, 0.05, 259
XYZ
2, 2, 4
LUV
12, -5, -17
HWB
216, 6%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.