Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102436
RGB
16, 36, 54
HSL
208, 54%, 14%
HSB
208, 70%, 21%
CMYK
70, 33, 0, 79
LAB
13, -3, -14
LCH
13, 15, 258
OKLCH
0.25, 0.04, 248
XYZ
2, 2, 4
LUV
13, -6, -13
HWB
208, 6%, 79%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.