Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10243A
RGB
16, 36, 58
HSL
211, 57%, 15%
HSB
211, 72%, 23%
CMYK
72, 38, 0, 77
LAB
13, -2, -17
LCH
13, 17, 264
OKLCH
0.26, 0.05, 252
XYZ
2, 2, 4
LUV
13, -6, -15
HWB
211, 6%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.