Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10294E
RGB
16, 41, 78
HSL
216, 66%, 18%
HSB
216, 79%, 31%
CMYK
79, 47, 0, 69
LAB
16, 2, -26
LCH
16, 26, 274
OKLCH
0.28, 0.07, 258
XYZ
2, 2, 8
LUV
16, -8, -26
HWB
216, 6%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.