Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102A47
RGB
16, 42, 71
HSL
212, 63%, 17%
HSB
212, 77%, 28%
CMYK
77, 41, 0, 72
LAB
16, -1, -21
LCH
16, 21, 266
OKLCH
0.28, 0.06, 253
XYZ
2, 2, 6
LUV
16, -8, -21
HWB
212, 6%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.