Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102A49
RGB
16, 42, 73
HSL
213, 64%, 17%
HSB
213, 78%, 29%
CMYK
78, 42, 0, 71
LAB
16, -1, -23
LCH
16, 23, 268
OKLCH
0.28, 0.07, 254
XYZ
2, 2, 7
LUV
16, -8, -23
HWB
213, 6%, 71%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.