Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102A52
RGB
16, 42, 82
HSL
216, 67%, 19%
HSB
216, 80%, 32%
CMYK
80, 49, 0, 68
LAB
17, 3, -28
LCH
17, 28, 275
OKLCH
0.29, 0.08, 259
XYZ
3, 2, 8
LUV
17, -8, -29
HWB
216, 6%, 68%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.