Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102C59
RGB
16, 44, 89
HSL
217, 70%, 21%
HSB
217, 82%, 35%
CMYK
82, 51, 0, 65
LAB
18, 4, -31
LCH
18, 31, 277
OKLCH
0.30, 0.09, 260
XYZ
3, 3, 10
LUV
18, -8, -32
HWB
217, 6%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.