Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102D3D
RGB
16, 45, 61
HSL
201, 58%, 15%
HSB
201, 74%, 24%
CMYK
74, 26, 0, 76
LAB
17, -7, -14
LCH
17, 15, 244
OKLCH
0.28, 0.05, 236
XYZ
2, 2, 5
LUV
17, -9, -13
HWB
201, 6%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.