Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102D40
RGB
16, 45, 64
HSL
204, 60%, 16%
HSB
204, 75%, 25%
CMYK
75, 30, 0, 75
LAB
17, -6, -16
LCH
17, 17, 250
OKLCH
0.29, 0.05, 240
XYZ
2, 2, 5
LUV
17, -9, -15
HWB
204, 6%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.