Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102F3E
RGB
16, 47, 62
HSL
200, 59%, 15%
HSB
200, 74%, 24%
CMYK
74, 24, 0, 76
LAB
18, -8, -13
LCH
18, 15, 240
OKLCH
0.29, 0.05, 232
XYZ
2, 2, 5
LUV
18, -10, -13
HWB
200, 6%, 76%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.