Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102F47
RGB
16, 47, 71
HSL
206, 63%, 17%
HSB
206, 77%, 28%
CMYK
77, 34, 0, 72
LAB
18, -5, -19
LCH
18, 19, 256
OKLCH
0.29, 0.06, 245
XYZ
2, 3, 6
LUV
18, -10, -19
HWB
206, 6%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.