Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103155
RGB
16, 49, 85
HSL
211, 68%, 20%
HSB
211, 81%, 33%
CMYK
81, 42, 0, 67
LAB
20, -1, -26
LCH
20, 26, 268
OKLCH
0.31, 0.08, 253
XYZ
3, 3, 9
LUV
20, -10, -28
HWB
211, 6%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.