Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103247
RGB
16, 50, 71
HSL
203, 63%, 17%
HSB
203, 77%, 28%
CMYK
77, 30, 0, 72
LAB
19, -6, -17
LCH
19, 18, 249
OKLCH
0.30, 0.05, 239
XYZ
2, 3, 6
LUV
19, -11, -17
HWB
203, 6%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.