Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103252
RGB
16, 50, 82
HSL
209, 67%, 19%
HSB
209, 80%, 32%
CMYK
80, 39, 0, 68
LAB
20, -3, -23
LCH
20, 24, 263
OKLCH
0.31, 0.07, 250
XYZ
3, 3, 8
LUV
20, -10, -25
HWB
209, 6%, 68%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.