Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103264
RGB
16, 50, 100
HSL
216, 72%, 23%
HSB
216, 84%, 39%
CMYK
84, 50, 0, 61
LAB
21, 4, -34
LCH
21, 34, 276
OKLCH
0.32, 0.10, 258
XYZ
4, 3, 13
LUV
21, -10, -38
HWB
216, 6%, 61%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.