Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10336A
RGB
16, 51, 106
HSL
217, 74%, 24%
HSB
217, 85%, 42%
CMYK
85, 52, 0, 58
LAB
21, 5, -36
LCH
21, 37, 278
OKLCH
0.33, 0.10, 259
XYZ
4, 4, 14
LUV
21, -10, -41
HWB
217, 6%, 58%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.