Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10344C
RGB
16, 52, 76
HSL
204, 65%, 18%
HSB
204, 79%, 30%
CMYK
79, 32, 0, 70
LAB
20, -6, -19
LCH
20, 20, 252
OKLCH
0.31, 0.06, 242
XYZ
3, 3, 7
LUV
20, -11, -20
HWB
204, 6%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.