Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10353D
RGB
16, 53, 61
HSL
191, 58%, 15%
HSB
191, 74%, 24%
CMYK
74, 13, 0, 76
LAB
20, -11, -9
LCH
20, 15, 219
OKLCH
0.31, 0.04, 215
XYZ
2, 3, 5
LUV
20, -12, -8
HWB
191, 6%, 76%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.