Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103552
RGB
16, 53, 82
HSL
206, 67%, 19%
HSB
206, 80%, 32%
CMYK
80, 35, 0, 68
LAB
21, -5, -22
LCH
21, 22, 258
OKLCH
0.32, 0.07, 246
XYZ
3, 3, 8
LUV
21, -11, -24
HWB
206, 6%, 68%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.