Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103554
RGB
16, 53, 84
HSL
207, 68%, 20%
HSB
207, 81%, 33%
CMYK
81, 37, 0, 67
LAB
21, -4, -23
LCH
21, 23, 260
OKLCH
0.32, 0.07, 248
XYZ
3, 3, 9
LUV
21, -11, -25
HWB
207, 6%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.