Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10355F
RGB
16, 53, 95
HSL
212, 71%, 22%
HSB
212, 83%, 37%
CMYK
83, 44, 0, 63
LAB
21, 0, -29
LCH
21, 29, 270
OKLCH
0.33, 0.09, 254
XYZ
4, 3, 11
LUV
21, -11, -33
HWB
212, 6%, 63%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.