Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10374D
RGB
16, 55, 77
HSL
202, 66%, 18%
HSB
202, 79%, 30%
CMYK
79, 29, 0, 70
LAB
21, -8, -18
LCH
21, 19, 247
OKLCH
0.32, 0.06, 237
XYZ
3, 3, 8
LUV
21, -12, -19
HWB
202, 6%, 70%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.