Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10385D
RGB
16, 56, 93
HSL
209, 71%, 21%
HSB
209, 83%, 36%
CMYK
83, 40, 0, 64
LAB
22, -3, -27
LCH
22, 27, 264
OKLCH
0.33, 0.08, 250
XYZ
4, 4, 11
LUV
22, -12, -30
HWB
209, 6%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.