Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103A62
RGB
16, 58, 98
HSL
209, 72%, 22%
HSB
209, 84%, 38%
CMYK
84, 41, 0, 62
LAB
23, -2, -28
LCH
23, 28, 265
OKLCH
0.34, 0.08, 251
XYZ
4, 4, 12
LUV
23, -13, -33
HWB
209, 6%, 62%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.