Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103A7A
RGB
16, 58, 122
HSL
216, 77%, 27%
HSB
216, 87%, 48%
CMYK
87, 52, 0, 52
LAB
25, 6, -41
LCH
25, 42, 279
OKLCH
0.36, 0.12, 259
XYZ
5, 5, 19
LUV
25, -12, -50
HWB
216, 6%, 52%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.