Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103B43
RGB
16, 59, 67
HSL
189, 61%, 16%
HSB
189, 76%, 26%
CMYK
76, 12, 0, 74
LAB
22, -13, -10
LCH
22, 16, 216
OKLCH
0.33, 0.05, 212
XYZ
3, 4, 6
LUV
22, -14, -9
HWB
189, 6%, 74%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.