Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103C5D
RGB
16, 60, 93
HSL
206, 71%, 21%
HSB
206, 83%, 36%
CMYK
83, 35, 0, 64
LAB
24, -5, -24
LCH
24, 25, 258
OKLCH
0.34, 0.07, 245
XYZ
4, 4, 11
LUV
24, -13, -28
HWB
206, 6%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.