Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103E41
RGB
16, 62, 65
HSL
184, 60%, 16%
HSB
184, 75%, 25%
CMYK
75, 5, 0, 75
LAB
23, -15, -7
LCH
23, 16, 204
OKLCH
0.33, 0.05, 201
XYZ
3, 4, 6
LUV
23, -15, -6
HWB
184, 6%, 75%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.