Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103F47
RGB
16, 63, 71
HSL
189, 63%, 17%
HSB
189, 77%, 28%
CMYK
77, 11, 0, 72
LAB
24, -14, -10
LCH
24, 17, 215
OKLCH
0.34, 0.05, 211
XYZ
3, 4, 7
LUV
24, -16, -9
HWB
189, 6%, 72%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.