Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103F63
RGB
16, 63, 99
HSL
206, 72%, 23%
HSB
206, 84%, 39%
CMYK
84, 36, 0, 61
LAB
25, -5, -26
LCH
25, 27, 259
OKLCH
0.36, 0.08, 246
XYZ
4, 5, 12
LUV
25, -14, -31
HWB
206, 6%, 61%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.