Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103F6B
RGB
16, 63, 107
HSL
209, 74%, 24%
HSB
209, 85%, 42%
CMYK
85, 41, 0, 58
LAB
25, -2, -31
LCH
25, 31, 266
OKLCH
0.36, 0.09, 251
XYZ
5, 5, 15
LUV
25, -14, -37
HWB
209, 6%, 58%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.