Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103F70
RGB
16, 63, 112
HSL
211, 75%, 25%
HSB
211, 86%, 44%
CMYK
86, 44, 0, 56
LAB
26, 0, -33
LCH
26, 33, 269
OKLCH
0.37, 0.10, 253
XYZ
5, 5, 16
LUV
26, -14, -41
HWB
211, 6%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.