Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10407A
RGB
16, 64, 122
HSL
213, 77%, 27%
HSB
213, 87%, 48%
CMYK
87, 48, 0, 52
LAB
27, 2, -38
LCH
27, 38, 274
OKLCH
0.37, 0.11, 256
XYZ
6, 5, 19
LUV
27, -14, -47
HWB
213, 6%, 52%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.