Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104157
RGB
16, 65, 87
HSL
199, 69%, 20%
HSB
199, 82%, 34%
CMYK
82, 25, 0, 66
LAB
25, -10, -18
LCH
25, 21, 241
OKLCH
0.35, 0.06, 232
XYZ
4, 5, 10
LUV
25, -15, -21
HWB
199, 6%, 66%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.