Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104185
RGB
16, 65, 133
HSL
215, 79%, 29%
HSB
215, 88%, 52%
CMYK
88, 51, 0, 48
LAB
28, 6, -43
LCH
28, 44, 277
OKLCH
0.39, 0.13, 258
XYZ
6, 6, 23
LUV
28, -14, -55
HWB
215, 6%, 48%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.