Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10427E
RGB
16, 66, 126
HSL
213, 77%, 28%
HSB
213, 87%, 49%
CMYK
87, 48, 0, 51
LAB
28, 3, -39
LCH
28, 39, 274
OKLCH
0.38, 0.11, 256
XYZ
6, 6, 20
LUV
28, -14, -49
HWB
213, 6%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.