Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104457
RGB
16, 68, 87
HSL
196, 69%, 20%
HSB
196, 82%, 34%
CMYK
82, 22, 0, 66
LAB
26, -12, -17
LCH
26, 20, 235
OKLCH
0.36, 0.06, 227
XYZ
4, 5, 10
LUV
26, -17, -19
HWB
196, 6%, 66%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.