Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104472
RGB
16, 68, 114
HSL
208, 75%, 25%
HSB
208, 86%, 45%
CMYK
86, 40, 0, 55
LAB
28, -3, -32
LCH
28, 32, 265
OKLCH
0.38, 0.09, 250
XYZ
5, 5, 17
LUV
28, -15, -40
HWB
208, 6%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.