Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10458D
RGB
16, 69, 141
HSL
215, 80%, 31%
HSB
215, 89%, 55%
CMYK
89, 51, 0, 45
LAB
29, 6, -46
LCH
29, 46, 277
OKLCH
0.40, 0.13, 258
XYZ
7, 6, 26
LUV
29, -15, -59
HWB
215, 6%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.