Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104671
RGB
16, 70, 113
HSL
207, 75%, 25%
HSB
207, 86%, 44%
CMYK
86, 38, 0, 56
LAB
28, -4, -30
LCH
28, 31, 262
OKLCH
0.38, 0.09, 248
XYZ
5, 6, 16
LUV
28, -16, -38
HWB
207, 6%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.