Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104A4D
RGB
16, 74, 77
HSL
183, 66%, 18%
HSB
183, 79%, 30%
CMYK
79, 4, 0, 70
LAB
28, -18, -7
LCH
28, 19, 203
OKLCH
0.37, 0.06, 200
XYZ
4, 6, 8
LUV
28, -19, -7
HWB
183, 6%, 70%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.