Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104A73
RGB
16, 74, 115
HSL
205, 76%, 26%
HSB
205, 86%, 45%
CMYK
86, 36, 0, 55
LAB
30, -6, -29
LCH
30, 30, 258
OKLCH
0.40, 0.09, 245
XYZ
6, 6, 17
LUV
30, -17, -37
HWB
205, 6%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.