Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104BA8
RGB
16, 75, 168
HSL
217, 83%, 36%
HSB
217, 90%, 66%
CMYK
90, 55, 0, 34
LAB
33, 12, -56
LCH
33, 57, 282
OKLCH
0.44, 0.16, 260
XYZ
10, 8, 38
LUV
33, -16, -75
HWB
217, 6%, 34%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.