Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104D69
RGB
16, 77, 105
HSL
199, 74%, 24%
HSB
199, 85%, 41%
CMYK
85, 27, 0, 59
LAB
30, -11, -22
LCH
30, 25, 243
OKLCH
0.40, 0.08, 234
XYZ
5, 6, 14
LUV
30, -19, -27
HWB
199, 6%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.