Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104D79
RGB
16, 77, 121
HSL
205, 77%, 27%
HSB
205, 87%, 47%
CMYK
87, 36, 0, 53
LAB
31, -6, -31
LCH
31, 31, 259
OKLCH
0.41, 0.09, 246
XYZ
6, 7, 19
LUV
31, -18, -40
HWB
205, 6%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.