Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104D8A
RGB
16, 77, 138
HSL
210, 79%, 30%
HSB
210, 88%, 54%
CMYK
88, 44, 0, 46
LAB
32, 0, -40
LCH
32, 40, 270
OKLCH
0.42, 0.12, 253
XYZ
7, 7, 25
LUV
32, -17, -53
HWB
210, 6%, 46%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.