Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104D8D
RGB
16, 77, 141
HSL
211, 80%, 31%
HSB
211, 89%, 55%
CMYK
89, 45, 0, 45
LAB
32, 1, -42
LCH
32, 42, 271
OKLCH
0.42, 0.12, 254
XYZ
8, 7, 26
LUV
32, -17, -55
HWB
211, 6%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.