Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104EA6
RGB
16, 78, 166
HSL
215, 82%, 36%
HSB
215, 90%, 65%
CMYK
90, 53, 0, 35
LAB
34, 9, -54
LCH
34, 54, 280
OKLCH
0.44, 0.15, 259
XYZ
10, 8, 37
LUV
34, -17, -72
HWB
215, 6%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.