Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104EAC
RGB
16, 78, 172
HSL
216, 83%, 37%
HSB
216, 91%, 67%
CMYK
91, 55, 0, 33
LAB
34, 11, -57
LCH
34, 58, 281
OKLCH
0.45, 0.16, 260
XYZ
10, 9, 40
LUV
34, -17, -76
HWB
216, 6%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.